Wonder Wraps, a new gold standard in domestic diapers, offers 3 pieces for the price of 1!

The end of China’s “One Child” policy has brought about an explosion in the infant care industry, with over 20 million new babies or mothers. It is estimated that by 2017, the childcare market for China will reach RMB1.2 billion, with forecasts of sustained meteoric growth as the industry penetrates the market. Interestingly, according to customs data in 2016, importation of paper-based children’s products declined on most accounts, including the amount of import and the price of these imported products. With substantial projected growth and declining imports, many local manufacturers have joined the arms race to expand into the children’s market.

The key question in all this data is as follows: Is imported products better than locally produced products? More data suggests that, despite its continually high market share, the declining quality of imported products does not justify its escalating price relative to local products.

Diapers are disposable products, and a child aged between 0-2 years old use an average of 6 pieces of diapers per day, and up to 10 pieces per day for newborns. Despite its low per-product cost, when accumulated this expense can be substantial pressure on an average family’s finances. It is therefore important for parents to search for products that provide value relative to quality. A quick search through a prominent e-commerce platform indicates that the average price of a Japanese-imported diaper is RMB 1.93/piece, whereas the price of a Wonder Wraps product of similar, if not more, function costs only RMB 0.67/piece, equivalent to 1/3 the price.

Furthermore, with advances in technology used by domestic manufacturers, the perceived quality gap between domestic products and imported goods has significantly narrowed.

Wonder Wraps’ products are developed with protecting a child’s skincare in mind and, with continuous experimental developments, standardized production, and relentless improvements, we always strive to create the best quality at the best possible prices for the masses.

Mr. Wong, co-founder of Marvel Group Holdings Limited, revealed that the priority of all local manufacturers should be to further elevate the overall quality of its products and create a competitive advantage via brand building. He further believes that only when the consistency of the quality levels of its products is stabilized can local brands provide the confidence that consumers desire. To do this, Mr. Wong believes the use of technological innovations to create revolutionary products that uses less input to manufacture more output would be the most logical approach in further lowering costs. Given the breakneck speed at which the industry is expanding, this strategy may prove to be the next opportunity and challenge.