Naughty Baby Debuts on Hipac, Ready to Serve All Families

Marvel Group Holdings Limited (“MGHL”), having finalized its partnership agreement with Hipac in 2020, has officially launched its Naughty Baby brand on the nationally reknowned children’s product B2B2C platform. As a result, MGHL’s Naughty Baby has reached a network of over two hundred thousand retail points, bringing the best products possible to millions of families across the nation.

Naughty Baby is positioned as a disruptive brand catering to China’s growing young middle class. Since launch, Naughty Baby products have become overwhelmingly popular, as evidenced by the meteoric growth of having 3 million bags sold already. Very quickly, Naughty Baby has become one of Hipac’s bestsellers. Despite its status as a newcomer, many families have foregone traditional MNC brands for the assurance of Naughty Baby.

Reliable Sourcing and Production with over 100m pieces produced monthly
One of the main reasons is that Naughty Baby is a brand of Marvel Group Holdings Limited (“MGHL”), a Hong Kong company. Established in 2012, MGHL specializes in developing children’s sanitary products via state-of-the-art production facilities, including MGHL’s wholly owned 30,000 sqm factory with a 100 million pieces monthly capacity. MGHL’s bacteria-free assembly line houses world class machinery, and its products include baby diaper, diaper pants and training pants. In terms of scale and capability, MGHL does not fall short compared to the major brands.

Numerous Patents Ensure Best Production Methods and Innovative Products
Naughty Baby has been launched in diaper, diaper pants and training pants categories, and has a full array of sizes that will suit any baby in any stage of growth. Using imported superabsorbent particles (SAP), the absorption core is only 2mm thin but is 110 mm wide, resulting in a large surface area that accelerates absorption for a dryer climate. Pearl-like pores on the contact layer reduces skin contact and humidity, while extra high side walls prevent side leakage, however your baby rolls. Only the softest materials are used, with the focus on high air draft and 360 degrees of protection. Special mention goes to our patented side-wall design, which is aesthetically pleasing and reduces the potential for lacerations due to its rounded edges.

PICC Covered Families Assured
Unique to Naughty Baby, Marvel Group Holdings Limited has collaborated with insurance giant PICC to contain a RMB5 million insurance for quality assurance, ensuring minimal worries or concerns for every parent. Marvel Group Holdings Limited complies with both ISO9001:2008 and ISO14001:2004 management systems, and satisfies national standards GB15979 and GB/T28004, with products periodically, and randomly, sent to third party laboratories for confirmation.

Naughty Baby, with its excellent products and sensible prices, will be the perfect diaper companion for your baby’s adventure into the world. MGHL is confident that Naughty Baby will provide a new experience of sanitation not available from any other brand.